Beckham Fever In New Zealand
David Beckham may not have done much to prop up the fortunes of LA Galaxy on the pitch but when it comes to selling of merchandise and increasing profile of the club, he has no peers.
Golden Balls, as he is affectionately known, is a marketing phenomenon, even today. After leaving glamorous clubs like Manchester United and Real Madrid, becoming more injury prone with age at LA Galaxy, losing his England captaincy and a regular England spot; it is a surprise that his charisma is not blunted. New Zealand, a rugby nation, became the latest “victim” to be caught in Beckham-mania, after Australia.
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